Last updated: 29 August 2025
1. Purpose
Thistl is an AI-powered social media assistant designed to help users create authentic content in their own unique style, grow their personal brands, and scale their businesses. This policy explains how we use AI responsibly, how we safeguard your data, and the standards we apply to ensure trust, fairness, and quality.
2. How we use AI
- Learning from your approved content to reflect your style, tone, and voice.
- Assisting in drafting posts, captions, and responses.
- Recommending strategies to strengthen your personal brand.
- Automating parts of the content creation process so you can focus on growth.
Important: All AI outputs are suggestions. You remain responsible for reviewing, editing, and publishing final content.
3. Guiding principles
- Transparency: You will always know when AI is being used.
- Accountability: You retain control, and your judgment comes before AI outputs.
- Ethical use: AI will not be used in ways that are discriminatory, harmful, or deceptive.
- Privacy & security: Your data remains protected and confidential at all times.
- Value creation: Our AI exists to empower your brand growth, not to replace your voice.
4. User responsibilities
- Review AI outputs for accuracy and suitability before publishing.
- Comply with applicable laws (advertising standards, copyright, and data protection).
- Avoid harmful use, including hate speech, harassment, disinformation, or content that could damage reputations.
- Respect intellectual property, ensuring any content generated or uploaded does not infringe on others’ rights.
5. Data use & privacy
- We do not sell or share your personal data or brand content with third parties for marketing purposes.
- Any content you provide to train your custom voice remains your property.
- AI models may learn from aggregated, anonymised data to improve the service, but your identifiable content will never be disclosed to other users.
- You control what is published – nothing is posted without your authorisation.
6. Safeguards
- Thistl only uses vetted, secure AI infrastructure.
- We do not input your confidential data into external systems without safeguards.
- We monitor the platform for misuse and may suspend accounts engaging in harmful activity.
Please see our security policy for more information.
7. Limitations of AI
- AI may occasionally produce inaccurate or incomplete outputs.
- AI should not be relied on for legal, financial, or medical advice.
- You are ultimately accountable for the content you share and its impact on your brand.
8. Fairness, transparency & safety
- Bias & discrimination: We actively monitor and test our AI to reduce the risk of bias or discriminatory outputs. If you encounter biased results, please report them so we can improve.
- Transparency of outputs: AI sometimes produces results in ways that cannot be fully explained. We commit to being open about when AI is used and ensuring you remain in control of the outcome.
- Avoiding manipulation: Thistl will never intentionally design AI to produce manipulative, coercive, or unjustifiable “nudge” behaviours. The AI supports creativity and efficiency, not hidden persuasion.
- Quality & safety: While we aim for high-quality outputs, errors are possible. You should always review AI-generated content before publishing. We continually improve safeguards to reduce unsafe or poor-quality outcomes.
9. Policy updates
As AI and social media evolve, this policy will be updated to reflect new practices, regulations, and technologies. Users will be notified of material changes.
10. Looking ahead
We view AI as a long-term partnership between technology and human creativity. As the field advances, we will continue to refine our safeguards, improve transparency, and listen to user feedback to ensure the platform remains safe, fair, and effective for building authentic personal brands.
If you have any questions about how Thistl uses AI – or if your business needs specific governance before you can use Thistl – please contact us at hello@thistl.io.
